| Visual Grammar (Design Briefs) | 
| Author: Christian Leborg Publisher: Princeton Architectural Press Category: Book
List Price: $21.95 Buy New: $10.54 as of 9/6/2010 21:10 CDT details
New (18) Used (15) from $10.54
Rating: 8 reviews Sales Rank: 14,657
Media: Paperback Edition: 1 Pages: 96 Number Of Items: 1 Shipping Weight (lbs): 0.6 Dimensions (in): 8.4 x 7 x 0.4
ISBN: 1568985819 Dewey Decimal Number: 701.8 EAN: 9781568985817
Publication Date: May 1, 2006 Availability: Usually ships in 1-2 business days
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Product Description Life in the image world has made us all voracious, if not always deliberate, consumers of visual messages. Easy access to computer graphic tools has turned many of us into either amateur or professional image producers. But without a basic understanding of visual language, a productive dialogue between producers and consumers of visual communication is impossible. Visual Grammar can help you speak and write about visual objects and their creative potential, and better understand the graphics that bombard you 24/7. It is both a primer on visual language and a visual dictionary of the fundamental aspects of graphic design. Dealing with every imaginable visual concept from abstractions such as dimension, format, and volume; to concrete objects such as form, size, color, and saturation; to activities such as repetition, mirroring, movement, and displacement; to relations such as symmetry, balance, diffusion, direction, and variation this book is an indispensable reference for beginners and seasoned visual thinkers alike. Whether you simply want to familiarize yourself with visual concepts or whether you're an experienced designer looking for new ways to convey your ideas to a client, Visual Grammar is the clear and concise manual that you've been looking for.
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| Customer Reviews:
Showing reviews 1-5 of 8
Great but too summarized August 9, 2010 Jeremie Michaels Lim (Cebu, Ph) I finished reading this book in an hour, its short and sweet but sometimes i terms used to describe the diagrams seem too simplified and summarized.
Disappointing August 8, 2010 Ricardo The book itself was poorly designed, with minuscule font on red/pink background on many pages. The content itself was engaging, a solid basic introduction, but the enjoyment that would typically come with learning something new was lost dealing with the design inadequacies of the book itself.
Used Book/Great Deal July 27, 2010 Dana Kessler Although shipping seemed to take longer than I had hoped for the book arrived in good shape as described. I would not hesitate from buying used books!
I Found It Facinating August 1, 2007 Mark T. Plattner (St. Louis, MO United States) I stumbled on this book at the local library and found it a very fascinating read. I've been involved in graphic production for years and can push the objects around on the comp, but never really knew the basics and foundation of visual language.
This is a great primer to learn the basic concepts that lead one to want to learn the syntax and the structure of the visual nouns learned.
This is something I will purchase and pore over until I learn the concepts.
If you missed out in 5th grade... March 28, 2007 Rupert A. Hurley (South Carolina) 6 out of 12 found this review helpful
Wow. Thats just it for this book. Seriously, someone wanted a publication and farted this thing out. I mean, it gives you the vocab of the elements...thats it. Im a college design teacher and this book would be great for a middle-school art/design class.
If you want simplistic...this may be for you.
Showing reviews 1-5 of 8
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