Universal Principles of Design |  | Authors: William Lidwell, Kritina Holden, Jill Butler
Publisher: Rockport Publishers
Category: Book
List Price: $40.00
Buy New: $14.69
as of 7/30/2010 01:40 CDT details
New (33) Used (54) from $13.79
Rating:  67 reviews
Sales Rank: 22,301
Media: Hardcover
Pages: 216
Number Of Items: 1
Shipping Weight (lbs): 2.3
Dimensions (in): 10.1 x 8.7 x 0.9
ISBN: 1592530079
Dewey Decimal Number: 745.403
UPC: 080665300790
EAN: 9781592530076
Publication Date: October 1, 2003
Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Product Description
Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work until now. Universal Principles of Design is the first comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the "80/20 rule to chunking, from baby-face bias to Ockham's razor, and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge. This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.
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| Customer Reviews:
Showing reviews 1-5 of 67
 Truly a one-stop source for considered design June 28, 2010
JMarsh
As someone who is relatively seasoned in the design industry, and a person who considers the usability and "experiential" elements of online design daily, I was very pleased with this book. I also think it would make an excellent book from which to teach design in general, since the principles literally apply to all design, always. This book does not teach much of the standard aesthetic principles, but instead uses those ideas to describe the principles behind actually applying design to real life. It is easy to read, easy to understand, and easy to digest.
 Kindle version versus latest Hardcover version June 17, 2010
T. Wallner (Seattle)
The Kindle version is from 2003 and has 100 principles. The latest 2010 version is in hardcover and has 125 principles. I wanted the Kindle version so that I could search, highlight and create notes electronically. I was disappointed to discover the Kindle version was not also the latest version. I now own both :|
A useful resource... February 1, 2010
A. Blandon (Nicaragua)
This is a great reference book to have regardless of the branch of design you're in... Personally I'm an architect and I have found it to be very useful!
Great book with a couple of flaws November 11, 2009
Eric Chamberlain
This is a really good read for aspiring designers who want to consider different approaches to the creative process, whether you are designing print or reinventing the bottle opener. It gives 100 principles, with examples, and doesn't claim to be exhaustive. For the most part, the insight is useful, but I feel compelled to point out two glaring errors and how ironic it is that such would exist in what is an otherwise very useful book.
1. The section about how to warn future civilizations of radioactive waste is utterly incorrect. The very solutions they offer in the book would draw people towards dangerous areas, not repel them, because of natural human curiosity. If I was hiking around and I saw the visuals suggested I would naturally want to go get a closer look. So, that was clearly overcooked design, when the simplicity of using depictions of skulls and related pictograms would do the trick, regardless of race, culture, background or language.
2. Part of the book regards how to not deter customers from entering an establishment, such as a store or a restaurant. One example they give is to avoid having salespeople waiting for you at the door. In another part of the book, they use the Apple stores as an example of a successfully inviting design, which is ironic given that the first thing you see upon approaching an Apple store is salespeople waiting for you at the door.
I'm not sure how these errors made it into the book but it is otherwise very good and I recommend it.
 Good Reference November 2, 2009
E. Hsiung
A short review, but this book is a very good reference book and refresher, but nothing more. It includes spreads of design principles, one side describing the principle and one side illustrating it with examples. It is organized in alphabetical order, another obvious indication of its use as reference material.
I bought this book intending to use it as a tool for a basis for design education, but find that I can't really use it as such. I'll need another book that has more in-depth, coherently organized content as a teaching tool. Still don't know if I will return it, but I am sure I will find it useful later in my career.
Showing reviews 1-5 of 67
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