| Right Game: Use Game Theory to Shape Strategy (Harvard Business Review Classics) |  | Authors: Adam Brandenburger, Barry J. Nalebuff
Publisher: Harvard Business Press
Category: Book
List Price: $8.95
Buy New: $4.40
as of 9/6/2010 20:56 CDT details
New (33) Used (13) from $4.40
Rating:  2 reviews
Sales Rank: 439,555
Media: Paperback
Pages: 104
Number Of Items: 1
Shipping Weight (lbs): 0.1
Dimensions (in): 6.3 x 4.1 x 0.4
ISBN: 1422138461
Dewey Decimal Number: 658.4012
EAN: 9781422138465
Publication Date: October 5, 2009
Availability: Usually ships in 1-2 business days
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| • | ISBN13: 9781422138465 | | • | Condition: New | | • | Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed |
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Product Description
Since 1922, "Harvard Business Review" has been a leading source of breakthrough management ideas - many of which still speak to and influence us today. "The Harvard Business Review Classics" series now offers readers the opportunity to make these seminal pieces a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world-and will have a direct impact on you today and for years to come. Business is like war: The best combatant wins while the worst loses, right? Not necessarily. Companies can succeed spectacularly without destroying others. And they can lose miserably after competing well. Exceptional businesses win by actively shaping the game they're playing, not playing the game they find. "The Right Game" shows you how to do this - by altering who's competing, what value each player brings to the table, and which rules and tactics players use.
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| Customer Reviews:
 Brief overview of how game theory applies to businesses January 29, 2010
Larry Battle
This book is tiny but useful, so you don't want to skip a page.
"The Right Game" gives a brief overview of how Game Theory applies to business. They hit the main points by first going through a diagram of the players in a business survival and then by defining the interaction using PARTS; Players, Added Value, Rules of interaction, Tactics, and Scope.
For an added bonus, they give real world examples of how successful companies, like Nintendo, Monsanto, BellSouth, used the rules of game theory to their best advantage.
Overall, give this book a try if you're curious about Game Theory.
Here are some things I've learned.
* Win-Win strategies are better than Win-Lose. Example. It's better for a newcomer to capture only 10% of the market, then to strive for 100%. That way, the incumbents accommodate rather than retaliate, which helps the newcomer survive. This is called Judo Economics.
* Uniqueness is not a prerequisite for success. Imitation can be healthy.
* Cutting prices kills profits. So look for alternative tactics to compete.
 Introduction into the field of Game Theory January 21, 2002
Gerard Kroese (The Netherlands)
23 out of 23 found this review helpful
Harvard Business Review article, published in July-August 1995, by Harvard Business School professor Adam M. Brandenburger and Yale School of Management professor Barry J. Nalebuff."Unlike war and sports, business is not about winning and losing. ... The essence of business success lies in making sure you're playing the right game." The authors predicts that 50 years after the introduction of game theory by John von Neumann and Oskar Morgenstern ('Theory of Games and Economic Behavior', 1944), "game theory is about to change the game of business." They use the introduction of General Motors' credit card in 1992 as an example for win-win situations. Win-win strategies can give several advantages: (1) There is greater potential for finding new opportunities; (2) They are easier to implement; and (3) The new game is more sustainable. The authors turn to the game of business which is all about value: creating it and capturing it. They introduce the 'Value Net', with the same players are Michael Porter's five competitive forces, as a schematic map designed to reprent all the players and the interdependencies among them. This 'Value Net' prompts you to explore all the interdependencies in the game. In order to change the game, you first need to draw the 'Value Net' for your industry and, second, identify all the elements of the game. According to game theory, there are five elements: players, added values, rules, tactics, and scope - PARTS for short. Brandenburger and Nalebuff discuss each of these elements in detail, including examples. But they warn readers: "Changing the game is hard. There are many potential traps." The authors discuss five of them, but provide another warning: "there is no silver bullet for changing the game of business. It is an ongoing process. ... There is, after all, no end to the game of changing the game." Game theory is far from simple and it requires you to open your mind or even change your mind-set. This article provides a good, simple introduction, but for further guidance you probably have to go for Brandenburger and Nalebuff 1997-book 'Co-opetition'. I would like to recommended 'Wharton on Dynamic Competitive Strategy' (1997). This article is recommended to MBA-students and beginners in the field. The article uses simple US-English.
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